Tuesday, June 12, 2018

Westin New York at Times Square

Lance Neuhauser

  • Lance Neuhauser

    Lance Neuhauser CEO

    Lance Neuhauser is CEO of 4C, a global marketing technology company that delivers a unified platform for audience intelligence and media activation. Leading brands, global agencies, and media owners trust the Scope by 4C™ platform to identify their most valuable audiences and reach them across channels and devices. With nearly $2 billion in annualized advertising spend running through Scope, 4C enables self-service activation on Apple News, Facebook, Instagram, LinkedIn, NBCUniversal, Pinterest, Snapchat, and Twitter as well as TV synced ads via display, search, social, and video. The company also provides paid, earned, and owned media analytics leveraging its Teletrax™ television monitoring network which detects over 400 million TV asset airings on an annual basis. Founded in 2011 and based in Chicago, 4C has staff in 16 worldwide locations across the United States, United Kingdom, the Netherlands, France, Hong Kong, India, Singapore, and the Philippines. Visit for more information.
    Lance is a big believer in the potential for audience data to drive drastic change in many industries, especially marketing. Early in his career, he recognized that traditional advertising is broken as it focuses on demographics or broad age/gender targeting, not granular audience insights. Lance formed 4C to address this gap, and now brands, agencies, and media owners rely on the 4C Insights Affinity Graph™ to identify their most valuable audiences and improve effectiveness across channels.
    Prior to 4C, Lance founded The Echo System, served as EVP, U.S. Director of Digital at PHD Media, and was Co-Founder & Managing Director of Resolution Media, which sold to Omnicom.
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