Tuesday, June 12, 2018

Westin New York at Times Square

Brian Leder

  • Brian Leder

    Brian Leder Partner, Chief Strategy Officer
    Promatica Consulting

    Brian Leder is an accomplished digital media executive with more than 20 years of demonstrated success in the media industry as a builder, fixer and entrepreneur. With first-hand experience at publishers, start-ups and advertising agencies successfully driving client growth and revenue, Mr. Leder has a track record blending the art and science of marketing to deliver business goals, organizational needs, and strategic thinking.
    Prior to joining Promatica, Brian was Head of Investments & Partnerships and lead a $1.5 Billion media investment practice across Publicis.Sapient agencies (including DigitasLBi & SapientRazorfish), helping brands to re-focus their strategy, energy, and investments around the new digital customer to drive sustainable business impact. 
    Mr. Leder led the digital efforts for two GroupM divisions, including co-founding GroupM's fifth "M" agency MetaVision, launching their media, investment, and programmatic trading desk practices for brands like Nestle. Leder spent 5 years leading the development of digital strategy and innovation at MediaVest for clients like Proctor & Gamble and held senior development and management positions at Omnicom. 
    Before jumping into the agency world, Mr. Leder spent the first half of his career on the publisher side, including 6 years at Yahoo!, developing innovative media programs in the areas of video, search and local to drive profitable growth for brands.
    You can find Mr. Leder speaking at industry conferences across the country and is often quoted in press and analyst reports. He has recently served on the Smarties and Effies board as a juror, and has served on executive agency advisory councils for AOL, FourSquare, Millennial Media and Undertone Media.
    Read More